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Another collective thinker, Howard provided ideas based on illustrations and arithmetic. He did not identify buildings as being structured out. His vision was socialist, arranged and totalitarian. The idea was a self governing and self sufficient group of people having an alternative to the expanding city centers (Schumacher, 2005). There are two types of world events. There are endorsed and documented events. The major class events are the registered shows. They were previously known as universal expositions.

Attendants construct their own stalls at documented shows. They are extravagant and luxurious expos. They last for time duration of six weeks to six months. Expo 2010 will be the next official exposition because there is a gap of five years between official expos (Schurman, 2006). Documented expositions have less range and funds. They last for three weeks and three months. They were previously known as “International or Specialized Expositions”. Stalls were constructed for participating regions of a country.


They were not charged for rental fees, expenditures and taxes. Only one recognized show can be organized between two registered exhibitions. Worldwide subjects are used in universal expositions. They carry ideas according to the stall of the country’s view. For instance the theme for the 2005 expo held in Japan was “nature’s wisdom”. Universal exhibitions are classier than global or particular trade fairs. Countries try to obtain plans for the most exceptional and unforgettable structures for their pavilions and stalls.

Fresh Universal Expositions comprise Brussels Expo ’58, Seattle Expo ’62, recognized as the Century 21 Exposition; Montreal Expo 67, San Antonio HemisFair ’68; Osaka Expo ’70; Spokane Expo ’74, Knoxville; Tennessee Expo ’82, New Orleans Expo ’84, Vancouver Expo ’86, Brisbane Expo ’88, Osaka, Japan Expo ’90, Seville Expo ’92, Lisbon Expo ’98 and Hanover Expo 2000. World fairs have traditionally marked the rise of nations as major economic, political and scientific powers. They have also represented the transition from an agriculture and pre industrial society into a modern industrialized society.

They have been represented by artists, architects, engineers and painters who have collaborated with each other to create a single work. These fairs have displayed the technological progress of a nation with every conceivable product. Entertainment, consumer products and architecture have awestruck the public and kept them at the fair (Schumacher, 2005). World fairs have been financially very successful providing revenues to the host country. They have provided stability in the face of great change and celebrated technology and commerce. The cultural impact of world fairs has been pervasive.

They have been in the form of stories, jokes, songs and cartoons. They have introduced products to the public. Music is an important element of world fairs. It will also be an important element for internet based world expositions. The Columbian Exposition heralded the advent of consumer based society in the United States. It created an important marketing and advertising example for the 20th century. Futuristic world fairs will also launch new products and technologies which will be the blue print for advertising and promoting products in the 21st century. The internet is a huge market for advertising and packaging products.

A combination of the internet and a world exposition can create a powerful marketing scheme for large corporations. International exhibitions held in the 20th century focused on the technological and cultural developments of countries. They had a large attendance of visitors. Expositions of the 21st century will focus on the harmony between technology and the environment. They will be prominent in the exchange of innovative ideas and scientific exchanges. They would be an ideal platform for promoting world peace. They will focus on the urban problems as more people will live in the urban areas.

New approaches to human habitat and lifestyle will be approached on cities. They would also offer an opportunity for dialogue between cultures (Schurman, 2006). The French Industrial Exposition of 1844 was the first World fair. This was followed by several exhibitions in major cities of Europe. The first era of world fairs was that of industrialization. World expositions in those days focused on the technological inventions and advancements of the Industrial revolution. London, Paris, Chicago and San Francisco all conducted successful world expositions in this time period.

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